I AM SHE 2010 : COVERAGE

REVISED TIMELINE



SUSHMITA SEN Talks about I AM SHE MISS INDIA UNIVERSE 2010
Fifteen years ago, Sushmita Sen charmed an entire nation with her intelligence and poise after she brought home India’s first Miss Universe crown.

The statuesque model-turned-actress is now all set to help groom young girls for the international pageant as host of its India preliminaries - 'I am She'.

Sen, who has earned a reputation for herself in the Indian media for being unconventional, spoke to Reuters about 'I am She', her adopted daughters 'Renee' and 'Alisah' and why she would like to adopt many more times.

Q: Why do you think India is not doing well at international pageants? What do you think is lacking in our beauty contest aspirants?

A: The reason you have had so many winners from South American countries, like Venezuela, Chile or even Brazil, is that they take this contest with the same seriousness that we take the Olympics.

It’s a competition for them, on a global platform. The whole country backs it. Even 'Miss Universe' must feel the pressure, because at a venue in the Bahamas, you can only hear Spanish because the whole of Venezuela has flown down for the event.

A lot of the nations that come for the event, big or small, who don’t take this so seriously, suffer because their girls never get a natural push that the other countries get, just for sheer involvement in the event.

But we are going to change that, because we know inherently that nobody can make as much noise as we can. We are the loudest. This should be the kind of victory that your country calls to congratulate you for.
Q: Your pageant is also associated with social causes. How important is celebrity status in the glamour industry?

A: When I was a kid in school if you showed me a social message on TV, it would bore me. But if it was integrated into a Santa Barbara, or a beauty pageant, I would be hooked. So for me glamour, sports are very important to be able to express the support for all the causes that one feels strongly for. And there are so many of them. So we have tied up with five NGO’s for five causes that we strongly believe in for the 2010 edition of the 'I am She' pageant.

Q: One of the NGO’s that you have chosen is 'Baalasha'. Tell us the reason behind the decision.

A: That is an obvious one. 'Baalasha' made my first experience of becoming a mother so painless, and at a time when I was only 24. At that time India didn’t allow single parents, especially actresses who were single, to adopt. Baalasha could have made my life really difficult, but instead they went out of their way and made it really easy for me. There are so many kids out there who just need to go home; they seriously need to go home.

I feel that I will adopt many more times, because I feel that whatever is my capacity, I must do.

Q: You have just adopted another baby girl, Alisah. Tell us about her.

A: She is adorable! She is so beautiful and Renee is almost like a mother to her. I was just waiting for the courts to make it legal for you to be able to adopt two girls, and the minute that happened, I jumped at the chance. She is three months old and I just want to ask everyone to pray for her.”

Q: What does it take to be a good businesswoman?

A: To be a good businesswoman, most importantly is that you have to be aware. You can do no good unless you are aware. Awareness is of many levels. Once you choose a process, you have to trust it; you have to trust the team you have chosen, because they are your biggest strength. I would say invest in your people. Oh, and always watch your costs!
Fifteen years ago, Sushmita Sen charmed an entire nation with her intelligence and poise after she brought home India’s first Miss Universe crown.

The statuesque model-turned-actress is now all set to help groom young girls for the international pageant as host of its India preliminaries - 'I am She'.

Sen, who has earned a reputation for herself in the Indian media for being unconventional, spoke to Reuters about 'I am She', her adopted daughters 'Renee' and 'Alisah' and why she would like to adopt many more times.

Q: Why do you think India is not doing well at international pageants? What do you think is lacking in our beauty contest aspirants?

A: The reason you have had so many winners from South American countries, like Venezuela, Chile or even Brazil, is that they take this contest with the same seriousness that we take the Olympics.

It’s a competition for them, on a global platform. The whole country backs it. Even 'Miss Universe' must feel the pressure, because at a venue in the Bahamas, you can only hear Spanish because the whole of Venezuela has flown down for the event.

A lot of the nations that come for the event, big or small, who don’t take this so seriously, suffer because their girls never get a natural push that the other countries get, just for sheer involvement in the event.

But we are going to change that, because we know inherently that nobody can make as much noise as we can. We are the loudest. This should be the kind of victory that your country calls to congratulate you for.
Q: Your pageant is also associated with social causes. How important is celebrity status in the glamour industry?

A: When I was a kid in school if you showed me a social message on TV, it would bore me. But if it was integrated into a Santa Barbara, or a beauty pageant, I would be hooked. So for me glamour, sports are very important to be able to express the support for all the causes that one feels strongly for. And there are so many of them. So we have tied up with five NGO’s for five causes that we strongly believe in for the 2010 edition of the 'I am She' pageant.

Q: One of the NGO’s that you have chosen is 'Baalasha'. Tell us the reason behind the decision.

A: That is an obvious one. 'Baalasha' made my first experience of becoming a mother so painless, and at a time when I was only 24. At that time India didn’t allow single parents, especially actresses who were single, to adopt. Baalasha could have made my life really difficult, but instead they went out of their way and made it really easy for me. There are so many kids out there who just need to go home; they seriously need to go home.

I feel that I will adopt many more times, because I feel that whatever is my capacity, I must do.

Q: You have just adopted another baby girl, Alisah. Tell us about her.

A: She is adorable! She is so beautiful and Renee is almost like a mother to her. I was just waiting for the courts to make it legal for you to be able to adopt two girls, and the minute that happened, I jumped at the chance. She is three months old and I just want to ask everyone to pray for her.”

Q: What does it take to be a good businesswoman?

A: To be a good businesswoman, most importantly is that you have to be aware. You can do no good unless you are aware. Awareness is of many levels. Once you choose a process, you have to trust it; you have to trust the team you have chosen, because they are your biggest strength. I would say invest in your people. Oh, and always watch your costs!
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LANGUAGE WON'T BE A BARRIER FOR MISS INDIA I AM SHE MISS INDIA
Actor looking at educated, intelligent girls to take part, says language won’t be a barrier

Fifteen years after being crowned the first Miss Universe from India, Bollywood actress Sushmita Sen has got franchise of the beauty pageant in the country. Sen recently unveiled her new brand, I AM, as well as its beauty pageant division, I AM She, which will hold the Miss India Universe pageant. And the winner of the pageant will represent India at the international Miss Universe contest.

So far, the winner and two runners-up of the Femina Miss India have been representing India at the Miss Universe, Miss World and Miss Asia-Pacific events respectively. Now, its two winners will compete for the Miss World and Asia-Pacific crowns, while the winner of I AM She Miss India Universe will represent the country at the Miss Universe contest globally.

“Two months ago, Paula Shugart, president of the Miss Universe Organization, called and asked if I would like to own the rights to the Miss Universe franchise in India. I instantly agreed,” an elated Sen told a press conference. Sen, who was crowned Miss Universe in 1994, said that she wants to use this platform to change the attitude of people towards beauty queens. “I want my Miss India to be educated and intelligent. Language is no barrier and we will welcome contestants who speak any language,” she said.
Her franchise would also be collaborating with five NGOs each year, which would be represented by the five winners of the pageant. Each of the five winners will be given a target for a particular cause that they would need to complete by the end of the year.

The NGOs will change every year and those selected this year are: The Energy and Resource Institute (TERI), Ani Foundation, Cancer Patients Aid Association, The Research Society and the Bal Asha Trust. “I don’t want the winning of the crown to be the end of a journey, but the beginning of one that will bring about a big change to the society,” said Sen.

Another departure from the usual glamorous veneer usually applied to such events are the prizes: The winners of the pageant will, from this year on, receive scholarships to study at prestigious institutions around the world, such as the New York Film Institute (NYFI) and Marangoni Fashion Institute, Milan.

Entries for the contest will be accepted for a month beginning Saturday and the finale of the Miss India Universe will be held on February 27, 2010 in Udaipur.